We do not take the word “resort” lightly. In fact, we have studiously avoided it. Common usage in the past century has gravitated to the sprawling hotel complex associated with mass tourism. But deep down, we love the word and its etymological roots. We hope to liberate it from its lingual prison.
As a noun, this word is defined by the Oxford English Dictionary (hereafter OED) as “something to which a person has recourse; an expedient, a measure.” As a verb it is defined in that dictionary as “recourse to a person or thing for aid, assistance, or the attainment of some end…also from a previous state or condition.”
Raxa, derived from the Sanskrit word (pronounced in that language to sound like “rock-shah”) — defined by the Cologne Lexicon to mean “guarding , watching , protecting , serving” — is a cousin of sorts to the word resort (in its older English usage). So, in the spirit of our commitment to entrepreneurial conservation, we are always on the lookout for innovative resorts by which communities nurture their traditional cultures and are stewards for their natural environments–quite a feat in this modern world, and worthy of celebration. Such resorts are at the heart of our mission–both a means and an end.