Coca-Cola has unveiled a bottle made 30% of plant-based materials. The new Coke bottle is the latest sign of the company’s growing shift toward more environmentally friendly practices. Can it be sustained? That remains to be seen.
Since its introduction in 2009, PlantBottle packaging has been distributed in a variety of packaging sizes across water, sparkling, juice and tea beverage brands—from Coca-Cola to DASANI to Gold Peak. Today, PlantBottle packaging accounts for 30 percent of the Company’s packaging volume in North America and 7 percent globally, some 6 billion bottles annually, making The Coca-Cola Company a large bioplastics end user. In 2011, the company licensed PlantBottle Technology to H.J. Heinz for use in its ketchup bottles. In 2013, Ford Motor Company announced plans to use the same renewable material found in PlantBottle packaging in the fabric interior in certain test models of the Fusion Energi hybrid sedan. And in 2014, the first reusable, fully recyclable plastic cup made with PlantBottle Technology rolled out in SeaWorld and Busch Gardens theme parks across the United States. More.
PET, known as polyethylene terephthalate, is a plastic resin and the most common type of polyester, according to the National Association for PET Container Resources (NAPCOR). It was discovered and patented in England in 1941, but it was not until the late 1990s when more companies and manufacturers started to make and use PET containers for products. PET is appealing for its low weight, strength, and recyclability, and its use in packaging materials. Needless to say, it has its drawbacks, in addition to those brought on by a lax recycling system.
While PET recycling has a long way to go, Coca-Cola’s latest move highlights a long withstanding trend: the importance of businesses being more environmentally conscious. In 2009, after researching 30 large corporations, the Harvard Business Review found that sustainability was a reliably good investment.
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