Catchy name means, perhaps, we first think of teenaged Tom Cruise playing the air guitar, until we realize it (the organization whose name is Risky Business) is about something serious. Catchy idea means serious (respected) businessmen funding research on a serious (not respected enough, if you consider the volume of deniers out there) looming crisis:
The U.S. economy faces significant risks from unabated climate change. Every year of inaction serves to broaden and deepen those risks. Founded by co-chairs Michael R. Bloomberg, Henry Paulson, and Tom Steyer, the Risky Business Project examines the economic risks presented by climate change and opportunities to reduce them.