Museum Legitimacy & Commercial Legitimacy

Mysterious in effect, the Louvre is delightfully mysterious in history, too. Illustration by Vincent Mahé

Audio: Listen to this article.To hear more, download Audm for iPhone or Android

If you favor essayists, you read essays on topics far afield, as well as more familiar topics like this one, at least as much for the quality of writing as for the topic. You can hear (click above), or read (below) this as a book review, but as in any well-crafted essay there are also ideas–in this case much more broadly related to art and relics and museums–that go beyond the title subject. My favorite two-liner, about half way through this essay, caused me to pause and smile:

The Parthenon Marbles are part of a still existent if damaged architectural whole, and the splendor of the Acropolis Museum is that it looks directly out on the original site. They ought to be returned.

I happen to agree. Others may not. But the essayist makes clear how this statement relates to other examples of plundering that would not be considered acceptable by most people today, as well as plundering that we have somehow come to accept as part of being civilized. Legitimacy is a key point in this essay, which makes it all the more frustrating when the online publication of the essay directs you to the most monopolistic option of where to buy the book being reviewed:

…Mysterious in effect, the Louvre is delightfully mysterious in history, too, as James Gardner shows in “The Louvre: The Many Lives of the World’s Most Famous Museum” (Atlantic Monthly Press). No one knows why the Louvre is called the Louvre. You would think that it has some relation to “Lutetia,” the Roman name for Paris, or the like, but not a bit; the origin of the name is as opaque as the French love of Johnny Hallyday. Even so, the name has stuck through the site’s transition from citadel to showplace. The continuity the Louvre represents is the continuity of the French state. Gardner relates the long story of the Louvre, starting around the thirteenth century, when it was simply a castle, through its elevation as a palace, and then, in the seventeenth century, its expansion into service as an office building for French royalty. Continue reading

If You Have IKEA Stuff, Note This

I am not a fan of IKEA. That said, I shopped there once, as a younger parent. There seemed no other choice at the time, and I did not regret it until I became more acutely conscious of the perils posed by this business model. Thanks to Olivia Rosane at EcoWatch for sharing this story, which I missed in the Guardian because I scan the Environment section and usually skip the Business section (note to self):

IKEA to Buy Back Used Furniture This Black Friday in 27 Countries

IKEA created the world’s longest outdoor bookcase on Bondi Beach, Australia to celebrate its 30th birthday and promote literacy on Jan. 31, 2010. James D. Morgan / Contributor / Getty Images News

Swedish furniture giant IKEA has a plan to make this year’s Black Friday a little greener.

As part of its bid to become more sustainable, the store will allow customers to sell back their used furniture for up to half of its original price.

Sustainability is the defining issue of our time and IKEA is committed to being part of the solution to promote sustainable consumption and combat climate change,” UK and Ireland IKEA retail manager Peter Jelkeby told The Guardian. Continue reading

Arborists & Urban Futures

Xuebing Du

An article by Clive Thompson we linked to in 2016 makes me wonder why today is the first time we are sharing his work since then. I remember reading a review of his book last year but did not see a fit with the themes we tend to focus on here. Urban trees,  for one example, feature in our pages frequently. And trees more broadly speaking have probably been featured more than any other topic due to our mission. So our appreciation to the Atlantic for publishing this, and an added thanks for the excellent photographic accompaniments:

Trees Are Time Machines

Arborists are planting trees today that must survive decades of global warming. The health, comfort, and happiness of city dwellers hang in the balance.

City trees lead difficult lives. A lot of things are trying to kill them, particularly the trees planted on sidewalks: Tightly compacted soil with high alkaline content makes it harder for them to absorb nutrients. Tiny plots of land admit very little rainwater. They’ve got dogs peeing on them, people dropping cigarette butts nearby, and cars belching pollution.

Xuebing Du

“We’re talking about trees that are very vulnerable,” says Navé Strauss, the head of street-tree planting for New York City. His team manages the planting of new trees on streets and public rights of way; there are more than 666,000 street trees in the city, and the team plants about 16,000 new ones annually. For decades, New York arborists have tended to prefer “tough,” hardy species that thrive well against adversity—such as the London planetree, which sports grayish bark and big, maple-like leaves that offer sidewalks tons of shade.

But lately, Strauss has been looking for trees that can handle an even tougher challenge: climate change.

Xuebing Du

In the past century, the United States has heated up as much as 1.9 degrees Fahrenheit. Continue reading

Common Octopus, Uncommon Story

My Octopus Teacher is available on Netflix

I was not avoiding it, exactly, but by night time my attention span diminishes. From a reluctant start at 7:30pm yesterday, assuming I would fall asleep less than half way through, my absorption became total from the first minute and remained so until the end. It was a compelling conclusion to a very long day. Film reviews rarely appear here, but New Scientist gives me good reason to share more than my own opinion:

My Octopus Teacher review: The strange lives of cephalopods up close

In many ways, the octopus is a tough proposition: a soft-bodied mollusc that carries the bulk of its brain in its arms, that can render itself solid without a skeleton or liquid despite its beak, that evolved separately from nearly every other organism on Earth. That otherness is at the heart of our fascination with octopuses: can we even aspire to understand something so foreign? A new Netflix documentary, My Octopus Teacher, follows one man’s attempt. Continue reading

Milo, Mushroom Clubs & Mylo

Mylo, a material made from mycelium, in natural and black. Bolt Threads

Milo’s teen years convinced me of the wonders of fungi. The Mushroom Club of Georgia was in the right place at the right time for him to convert intense curiosity into something more powerful. On another day, more on what he has done with that in the decade since. For now a bit of thanks. We have had the privilege of hosting members of that Club in our home in Costa Rica, and intend to do so again now that travel restrictions have eased. This post is an overdue shout out to that Club and others like it. More kids in those clubs would be a good thing. Meanwhile, nice to see these folks making news again. It helps persuade me that fashion is of greater value than I have given it credit for up to now:

Fungus May Be Fall’s Hottest Fashion Trend

A surprising group of fashion rivals including Stella McCartney and Lululemon are joining forces to back Mylo, a new mushroom leather.

Bolt Threads mycelium mats in the grow facility. Bolt Threads

It may be fashion week in Paris, with showgoers in face coverings parsing runway looks from the latest designer ready-to-wear collections, but several thousand miles away from the French capital, out of the dank, dark belly of an industrial hangar, a potentially more momentous industry trend is … growing.

Mushroom leather might not sound stylish. But Bolt Threads, a start-up that specializes in developing next-generation fibers inspired by nature, is one of a growing number of companies convinced that the material is a viable replacement — in both form and function — for animal-sourced and synthetic skins. Continue reading

Cambium Carbon’s Reforestation Hubs

When we started this platform for sharing news and experiences related to innovative approaches to conservation, Seth was in Nicaragua and wrote multiple posts on Simplemente Madera  It is odd not to find a more recent post about their One Tree initiative because in early 2019 while sourcing for Authentica we sought out products that supported tree-planting. Today I am reminded of all that from a link I followed to Cambium Carbon in this story:

Courtesy of Cambium Carbon. Cambium Carbon aims to turn cut or fallen urban trees into wood products that can be sold to fund tree-planting efforts. Currently, most trees removed from cities are either chipped for low-grade application or hauled to a landfill at a significant cost.

Reforestation Hubs, ‘Coming Soon’ to a City Near You

Cambium Carbon, an initiative founded by YSE students to combat climate change and revitalize urban communities by reimagining the urban tree lifecycle, has earned a $200,000 Natural Climate Solution Accelerator Grant from The Nature Conservancy, in partnership with The Arbor Day Foundation. Continue reading

Authentica, Sophomore Year

At the end of my freshman year I quit college and went to work as a blacksmith’s apprentice. By the time I realized I did want formal education after all, I had left the smithy behind, spent the next year in Greece studying the language of my mother, and finally was ready to apply myself. Sophomore year was not the year I returned to school, but the year I left it behind, to recalibrate. And it was important, to say the least.

Yesterday was the last day of Authentica’s freshman year. Today, as we start sophomore year, another recalibration. It is not obvious what the new better will be for Authentica. The photo above shows where I have spent time in recent months, planting trees and prepping for coffee planting to get Organikos ready for sophomore year. We know that freshman year is over, and that for both Organikos and Authentica sophomore year is the time of recalibration. Apart from that we know that the sun still rises in the east. That is something.

What Is The New Better?

A woman sits at the counter at a Pret a Manger.

When the pandemic stopped people from going to their offices, in March, Pret a Manger was an immediate economic casualty.Photograph by Isabel Infantes / AFP / Getty

A gifted observer, Sam Knight captures in the plight of a sandwich chain the puzzle for most of us in retail, hospitality, and other high contact professions. The question is obvious and the answer is not: what now? The founders of the chain, whose advice is sought in this context, tell the CEO to go back to the origins of the business model which was about, in their words, “killing sacred cows.” By the end of his observation, the journalist attempts to get some resolution and this is what we get:

…I asked Christou if he woke up in the morning wishing that life could return to how it was—which is what Pret a Manger, with its affective labor, its illusion of luxury and freedom, signifies for most of us. He said no. “I want things to be better,” he said. “What the new better is, I guess at the moment we don’t know.”

Postcards From Costa Rica

In early May I posted a “this I believe” kind of note, linking to an essay about the importance of the US Postal Service. Several months later Organikos launched its roasting and delivery service in the USA, putting that belief to the test, with dozens of coffee parcels going to all corners of the country’s continental borders as well as remote interior places. Flying colors. Thank you, postal carriers. Thank you, Benjamin Franklin and all those after you who have kept the institution moving forward. Other great institutions, having thrived for more than a century, demonstrate that even great ideas sometimes need help. So, in our own little ways, we support the mission. Costa Rica is one of the many places in the world inspired by both the National Park Service of the USA as well as its Postal Service. In recent months Correos de Costa Rica took the precaution of halting mail service to and from the USA. When it is back providing that service, our first little supportive action will be sending postcards to all those in the USA who ordered coffee.

Where Your Music Collection Comes From, And Goes To

I caught up on reading I had missed when it was first published. It is rare for me to miss a Dylan profile, but in May, 1999 I was preparing for our first lodge management project, so no wonder. Alex Ross avoids the tedium that makes me often wish I had not bothered with a Dylan profile. I recommend the profile whether or not you care about Dylan. If not just for clear writing, the quality of the cultural observation transcends the main subject.

Today I am happy to have read another article by Alex Ross, this one much shorter. If you watch the video above it will give a good indication of whether you will find the article worth your while. It reviews the ideas in the book to the left, which offers a great segue from yesterday’s post. We are learning to be more aware of where the things we consume come from, and what it took to produce them, store them, deliver them, and the footprint they leave from production and after consumption:

Listening to music on the Internet feels clean, efficient, environmentally virtuous. Instead of accumulating heaps of vinyl or plastic, we unpocket our sleek devices and pluck tunes from the ether. Music has, it seems, been freed from the grubby realm of things. Kyle Devine, in his recent book, “Decomposed: The Political Ecology of Music,” thoroughly dismantles that seductive illusion. Like everything we do on the Internet, streaming and downloading music requires a steady surge of energy. Continue reading

Upcycled Foods, Circa Late 2020

The first time I saw upcycling in action, I did not know the word. It became part of my vocabulary in 2012. And then I started seeing it more frequently, but only years later before I would see it in relation to food. Now it is more mainstream, but this PBS news segment shocked me anyway, with the revelation of how much waste there is in the production of tofu. In my experience growing up in the USA, tofu was one of the first “green foods” on the market. Little did we know. Shock is sometimes followed by awe. Case in point: Renewal Mill is providing solutions to tofu production waste and other forms of food waste that seem obvious once you see them do it. But first, someone had to do it. I have not tasted their products yet but I am confident I would savor it on multiple dimensions.

Coffee, A Matter Of Taste, Subject To Experience

A friend sent an email asking for a recommendation. Among the four coffees we now offer in the USA, which two would represent the greatest variation in taste? On a rotating basis I taste one of these coffees every morning, while corresponding and reading news. I have tasted each of these four coffees dozens of times in recent months, with time to reflect on their differences. It is a matter of taste. Reading that email, I was also watching the sunrise, and I snapped the picture above. It helped me, in a very specific way, to respond.

Edited for clarity, here is what I told my friend. The single estate coffee we offer from the West Valley region of Costa Rica, called Villa Triunfo, is to my taste the most distinctive flavor of the four. When I say “my taste” I mean something influenced by four decades of drinking coffee. In the first few years of those four decades I drank what most Americans drank, which was mediocre quality coffee. I could drink it again, if needed, but I hope not to. Yet, it must have influenced how I taste coffee. When I first tasted an alternative, it was espresso. That was in 1983, and “my taste” in coffee shifted dramatically. It shifted again when I started tasting arabica specialty coffees over the next couple of years while working as a waiter.

That West Valley single estate coffee offers a small surprise, so pairing it with any of the other three gives good range. The surprise is partly a function of the estate, but also of the red honey process used to prepare the green bean to be roast-ready. This process is not unique to Costa Rica but is a signature of some of the country’s standout coffees. To my palate it adds a little bit of brightness to the rich, deep flavor. That is the sunrise reference to the photo. Surprise.

Most people, whether they know it or not, either prefer the taste of the coffee itself, in which case medium roasts are usually the best bet; or they have a strong preference for the taste of a darker roast, in which case the Italian roast of our Tarrazú coffee might be the best bet, and would be the most unlike the West Valley. Method of preparation is key to this discussion.

I have observed from conversations over the last year with people visiting our shops that it is more common for people who normally drink medium roast to also occasionally enjoy dark roast, whereas people who normally drink darker roasts do not enjoy coffee that is roasted anything less than dark. The Tarrazú single region coffee we offer, roasted to Italian level darkness, works well, either in an espresso machine or brewed in any standard manner, e.g. pour-over, French press, drip coffee maker, etc. That would be the flavor profile most unlike the West Valley coffee.

Another option is simply to pair the two Tarrazú coffees, one roasted at medium to emphasize the character of the bean and the Italian roast for those who know they prefer the taste of the roast as much or more than the taste of the coffee itself. Tarrazú is featured twice among our four selections because, in consideration of taste, we know that most people who have become aware of coffee from Costa Rica have most likely had the opportunity to taste coffee from this region. And that has developed into a preference, we believe. I do not think that one single coffee region, or one single estate from any of Costa Rica’s growing regions, could claim to be the quintessential flavor of coffee.

Neither generally speaking do I think that, nor even for this one small coffee-producing country do I think that there is one coffee to beat all other coffees as best representing “what coffee is at its best.” But, get me talking about the organic coffee we offer, which has a flavor profile that appeals to most coffee drinkers except those who only drink dark roast, and I would say there is something ideal in Hacienda La Amistad.

In the few decades since they got certified as an organic producer, they have stood out as a model for what is possible both in terms of coffee quality and in terms of ecological responsibility. So, if pressed, I might hint that this coffee is representative of Costa Rica due to the country’s longstanding leadership in sustainable development and conservation. But I would not for that or any one other reason say this coffee is the best. It is a matter of personal taste.

Some Of Nature’s Miniature Pharmaceutical Factories Are Also Culinary Powerhouses

Photograph by Mari Maeda and Yuji Oboshi. Styled by Suzy Kim

I have not done a count, but I would guess the New York Times has been the source of as many stories we link to as any other publication. Mostly that would be due to the excellence, and relevance to our goals, of the Science section. The New York Times Style Magazine is not normally a source for us. I cannot find a single link to that publication on this platform in 9+ years and among 4,000+ posts. We feature plenty of shiny pretty things but only those that offer insight relevant to this platform. On occasion the trendy and/or the fashionable intersect well with the stories we favor, and we have no problem pointing those out.

A selection of herbal and mushroom powders from Apothékary. Sarah Gurrity

So it goes with fungi. There are many fungi-focused posts on this platform, few of which would be seen as glamorizing. Surely we are trying to validate the topic by shining an attractive light on it. But we favor knowledge over visual stimulation. Aesthetics are not lost on us, nor is the intent to get more people interested in a topic we care about, so:

Are Mushrooms the Future of Wellness?

Long thought to have medicinal benefits, fungi including reishi, lion’s mane and chaga are gaining popularity in the wellness world.

Even before the onset of the pandemic, which has increased the demand for all manner of so-called organic immunity elixirs, wellness-minded Americans were warming to mushrooms. To be clear, mushrooms don’t cure Covid-19, but they are thought to provide a host of other benefits, from serving as an aphrodisiac to bolstering one’s defenses to toxins…

Not one, but two articles in the same issue, both with fabulous photography. The first, by Arden Fanning Andrews, deals with the health benefits of fungi; the second, by Ligaya Mishan, focuses on the culinary:

A duo of royal trumpet mushrooms alongside ladybugs, lichen and wild ferns.Credit…Mari Maeda and Yuji Oboshi

Mushrooms, the Last Survivors

Neither plant nor animal, mushrooms have confounded humans since ancient times. Now, they’re a reminder of our tenuous place in an uncertain world.

The mushrooms sit on high, behind glass, above bottles of Armagnac and mezcal in a bar at the Standard hotel in Manhattan’s East Village. They are barely recognizable at first, just eerie silhouettes resembling coral growths in an aquarium, blooming in laboratory-teal light: tightly branched clusters of oyster mushrooms in hot pink, yolk yellow and bruise blue, alongside lion’s mane mushrooms, shaggy white globes with spines like trailing hair…

Tasting An Ethiopian Coffee Propelled To Stardom

Archie Bland being served a very expensive cup (glass) of coffee at Queens of Mayfair. Photograph: Linda Nylind/The Guardian

In 2018 and 2019 I had the opportunity to sample many of Costa Rica’s best coffees. We were narrowing our selection from dozens of excellent options down to one dozen that we would offer in our shops. Just prior to opening the shops, a friend generously gifted a bag of coffee from one of Panama’s premier growers. They had made the news for the auction price of one of their finest coffees and our bag was not from that lot, but still it was by far the most expensive coffee I have ever tasted. It was an experience like tasting fine wine, as the story below describes. The coffee was excellent. I would drink more if it was gifted but I am not holding my breath waiting. We drink excellent coffee in our home every day, and we sell plenty of it to others as well. I will leave it to the journalists to tell these stories:

‘Reminds me of vegetable soup’: how does a £50 cup of coffee taste?

It is the most expensive sold in the UK and served in a goblet, but is this Ethiopian brew worth the hype?

For £50, you can buy a return flight to Paris from London or Manchester, or a set of Liberty facemasks, or a bottle of Veuve Clicquot champagne.

Or, if you’re feeling really fancy, you could go to Mayfair, and have a cup of coffee. Well, a goblet of it, to be precise.

This is the USP of Queens of Mayfair, a central London cafe that weathered a corona-cursed first few months to become a popular venue for well-heeled locals in search of a brew and a posh donut. Continue reading

The Little Things Librarians Do That Can Have Big Impact

See the source imageReading this op-ed reminded me of a book that I read in my mid-teens. I remember reading it cover to cover in one sitting and it sparked a kind of book-reading that had not been part of my life previously.  I was a plot-driven reader and April Morning got me more interested in character. So my belated thanks to one of the librarians, circa 1978, at the amazing library down the street from our home, who recommended this book to me. When I came back to see what other books by the same author were available, I saw that he had a very long list of titles in the card catalog.

So I asked for help from another librarian, and soon I was reading this other historical novel. Reading The Hessian may account for my becoming an English major in college a few years later. I did not like this book nearly as much. And this led to a conversation with the librarian who had recommended it to me. Literary criticism it was not, but having something to say about the difference between the two books, and hearing someone else’s opinion on the same, was interesting. Belated thanks to that librarian for that conversation, and for the next gift.

She told me that Howard Fast would be giving a lecture in the library’s auditorium the following week. That too would be a first. I had never attended an author’s lecture before. He was talking about a book, The Immigrants, that had just been published. I do not remember much about the lecture, but at the end of it I went to the front of the auditorium and handed the author an envelope. In it was a short letter thanking him for writing the two books I had read, and sharing a few thoughts I had exchanged with the librarian. Days later I received a letter in the mail. It was from the author, replying to the letter this kid had handed him in the auditorium. Thank you, Howard Fast.  And thank you, librarians.

Preparing For An Entangled Future

The Science section of the Guardian’s website has an article profiling an author and his new book (click above to find the book on the author’s website) that relate to a topic we care about as much as any we post about on this platform.

Shiitake mushrooms (Lentinula edodes) being home cultivated. Photograph: Gerry Bishop/Alamy

When Amie and Milo and I moved to Kerala, India in 2010 it was ostensibly for the sake of our client. But it was also for Milo. He was 16 years-old with a strong interest in mycology, and was motivated to translate his knowledge into practice. Within the first year he set up a small farming operation for culinary mushrooms.

Underground network: a wood-rotting fungal mycelium exploring and consuming a log. Photograph: Alison Pouliot

He was adept at explaining the importance of complex networks like those in the image to the left, and made me a believer: the future is fungal, for culinary, medicinal, and bio-remediation purposes. When restoration of this coffee farm started, I built a berm with logs at the core, expecting a mycelium network to develop, creating a healthy border for the shade trees planted.

These days Milo has his own forest tract to continue these pursuits and I keep a lookout for related stories of interest. Merlin Sheldrake has my full attention today:

The future is fungal: why the ‘megascience’ of mycology is on the rise

The study of fungi has long been overshadowed by more glamorous scientific quests. But biologist Merlin Sheldrake is on a mission to change that

Merlin Sheldrake is convinced fungi will play a crucial role in our growing understanding of the environment. Photograph: Cosmo Sheldrake

As a boy, Merlin Sheldrake really loved the autumn. In the garden of his parents’ house – he grew up a few moments from Hampstead Heath, which is where he and I are walking right now, on an overcast summer morning – the leaves would fall from a big chestnut tree, forming gentle drifts into which he liked nothing more than to hurl himself. Wriggling around until he was fully submerged, Sheldrake would lie there, quite content, “buried in the rustle, lost in curious smells”. As he writes in his wondrous new book, Entangled Life, these autumnal piles were both places to hide and worlds to explore. Continue reading

Enter The Dragon

Irene Rinaldi

With farms on our collective minds recently, considering how edibles grow, why we plant this versus that. Thanks to Alexander Villegas, a journalist and farmer, for today’s look at what grows where, and why, in a bittersweet story about a family farm in northwest Costa Rica:

My Family Had Suffered Loss After Loss. Then Came the Dragon Fruit.

In an area devastated by droughts and erratic rainfall, I took a chance on a bright little magenta ball of hope.

LIBERIA, Costa Rica — I hated the family farm as a kid.

It was hot; it reeked of manure; and it’s where a tree crushed and killed my grandfather. When we visited, I spent my time playing with my Game Boy while the other kids took turns riding young bulls.

So I was surprised when my dad asked me to take the farm over last year. He’d recently retired and was planning on selling part of it to pay off his house in the city. He’d live off the rest and drive up to the farm throughout the week. But the lawyer he hired stole the land. My dad lost his house and was afraid he’d lose everything else. Continue reading

September Gardens

My media diet for posting on this platform is made up of 134 websites and counting, including half a dozen that I visit daily. This magazine cover, which was powerfully relevant to one of our longstanding themes, is from one of those half dozen, and the image to the right is from another. When Milo started a culinary fungi farm for us in India, small scale agriculture became a regular theme. So the growth in the cityscape combined with this story, The Culinary Potential of Bolting Vegetables, feels right at home with our garden theme:

The flavor of green coriander is a perfect complement to all the vegetables in season when it starts to bolt, even if the bolting happens earlier than expected.Photograph from Cavan / Getty

Did your garden bolt early this year? Maybe you didn’t even notice, because of how jagged and asymmetrical the passage of time has been since spring. Maybe you even spent a period in denial, thinking, This must just be what my cilantro, and lettuce, and parsley did last summer: briefly leaf in a friendly vegetative way, then sprint in suicidal mania toward a flowering death. That’s what happened to me, anyway. Continue reading

CSA + NGO = 100% Forward

Organikos had a life before Authentica, but when Authentica opened one year ago the context was different. The Adriatic island and the outpost in India were temporary homes where we were launching projects for clients. Costa Rica is where the entrepreneurial conservation work began, so now we were coming home to stay and build a platform of our own. The logic for Authentica? Several million visitors per year had become the norm for the country over the last couple decades. And for Organikos? On average one million bags of coffee went home in the luggage of those visitors each year, mostly to the USA. Authentica’s location in two of Costa Rica’s most successful hotels would allow Organikos coffee to increase that flow. Good logic, no question.

Until now. This year international tourism is a fraction of that norm, and next year is likely to be similar. It would be easy to see the glass as less than half full, but instead we are looking for ways to refill the glass. We want those million bags of coffee to reach all the people who have either already fallen in love with Costa Rica, or are yet to.

Particularly for those people who have come, or want to come to Costa Rica to support its conservation commitments, our goal now is to provide an alternative way to lend that support. With our coffee as a taste of place alternative while travel is on hold, we have set up a platform for roasting and delivering 4 of our 12 coffee selections in the USA. And we continue to commit that 100% of the profits from the sale of these coffees goes to bird habitat regeneration initiatives in Costa Rica. Our first such initiative is in progress, but we want to expand our conservation outreach. One way to do this might be by partnering with conservation NGOs in Costa Rica. We are starting to explore this option.