Since 2011 we have looked far and wide for information as well as inspiration related to our primary interest, entrepreneurial conservation. Sometimes, instead of inspiration we find its dark counterpart, and the result is exasperation. Reducing consumption of animal protein has been just one topical focus in our pages. We have been inspired by the innovations around meat alternatives.
We know that what’s in a name is important to how we think about a product. How we should refer to plant-based meat alternatives is one of those cases. Thanks to Isabella Kwai, today we see some potentially exasperating news from a region of the world we normally are inspired by, not least for its regulatory muscle:
The European Parliament is voting on proposals that would ban products without meat from being labeled burgers or sausages, drawing ire from environmentalists and manufacturers.
LONDON — When is a burger not a burger? When it contains no meat, according to a divisive proposed amendment on which the European Parliament is scheduled to vote on Friday, part of a set of measures that would ban products without meat or dairy from using associated terms in their labeling. Continue reading