We recently visited Villa Triunfo, on the last day of the harvest. I have not yet had time to post the photos and video from that visit, but to the left is an image from that day. As interesting as the coffee varietals growing on this estate are the trees that shade the coffee, fix nitrogen in the soil, and provide compostable material to further enrich the soil. We chose to offer this coffee primarily for the taste, but the shade trees were part of our decision, given our commitment to support bird-habitat regeneration.
To my surprise, this recent finding by a team of researchers from the Cornell Lab of Ornithology and Virginia Tech tells me that we need to do much more to promote the benefits of shade-grown coffee, not only for its impact on taste:
Shade-grown coffee has big benefits for bird conservation, but the message may not be getting through to the people most likely to respond – birdwatchers.
A team of researchers from the Cornell Lab of Ornithology and Virginia Tech surveyed birdwatchers to learn if they drank shade-grown coffee and, if not, why not.
“One of the most significant constraints to purchasing bird-friendly coffee among those surveyed was a lack of awareness,” said Alicia Williams, former research assistant at the Cornell Lab and Virginia Tech and lead author of “Tapping Birdwatchers to Promote Bird-Friendly Coffee Consumption and Conserve Birds,” which published March 1 in the journal People and Nature.
“I was surprised to see that only 9% of those surveyed purchased bird-friendly certified coffee and less than 40% were familiar with it,” Williams said…
Read the whole summary here.