We have always been happy to share news about coffee’s trend setters, whether it is good or not so flattering. Sometimes quite unflattering. Click the image above to go to the current Starbucks press release for this new, unusual product. Gideon Lewis-Kraus makes a pretty compelling case that while the backstory is interesting this new product is not worth trying:
A banner outside the Starbucks Reserve Roastery in Milan’s city center advertises the chain’s new Oleato line. Photograph by Valentina Za / Reuters / Alamy
Did Starbucks Really Put Olive Oil in Coffee?
The new Starbucks Oleato is terrible. But somehow there’s pleasure to be had in its existence.
As corporate legend has it, the concept of Starbucks was inspired by a visit that Howard Schultz paid to Milan in 1983. At the time, Schultz was the director of operations and marketing for a local Seattle chain with fewer than a dozen outposts; the stores, the first of which opened in 1971, sold whole beans, leaf teas, and spices in bulk. In Milan for a trade show, Schultz found himself enchanted by the city’s espresso bars. Continue reading