The New Social Work, A Bangalore Innovation

Courtesy of Flavy Shankar. Deena Pinto, extreme left, with her friends during a Sunday brunch meeting in Bangalore, Karnataka.

Thanks to India Ink for this coverage of Bangalore’s social scene intersecting with its entrepreneurial innovation:

Deena Pinto, in her 30s and single, is much sought after in some social circles in Bangalore. She is cheerful, spirited and always nattily dressed. She has built a wide network of contacts, mostly professionals who have recently relocated to Bangalore from other Indian cities, or from Europe or the United States. Nearly every weekend, Ms. Pinto receives calls from the city’s nightclubs, cocktail lounges and restaurants telling her, “Come over with your classy friends and we will pay you.”

Tales of ambition and youth from India’s outsourcing hub.

For Ms. Pinto, it is a happy confluence of two trends. New restaurants and upscale brands getting launched nearly every week in the city are looking for customers. At the same time, a growing influx of expatriate and Indian professionals seeks friends and venues to hang out.

Read the whole post here.

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