
Ietef “DJ Cavem Moetavation” Vita plants seeds with daughter Libya LeaDonvita in the garden at their home outside Denver. Vita is among a growing list of Black gardening enthusiasts-turned-entrepreneurs across the country who’ve launched seed businesses during the pandemic-inspired gardening boom. Rachel Woolf for KHN
Urban farming was an early and has been a frequent topic on this platform, and we have covered it from multiple angles and elevations. In the last year we have focused on a few acres of urbanized land to regenerate bird habitat. So when I scan daily for a story to share, this has been a top-of-mind topic for years. Thanks to National Public Radio (USA) for another:

Vita, a vegan rapper, wants to encourage people of color to eat healthier by growing their own vegetables. He sells his own line of kale, beet and arugula seeds. Rachel Woolf for KHN
Ietef Vita had planned to spend most of 2020 on the road, promoting Biomimicz, the album he had released on his #plantbasedrecords label in January. But the pandemic cut those plans short, says Vita, known to his fans as “DJ Cavem Moetavation” and “Chef Ietef.”
He was playing in Berkeley, Calif., on Feb. 29, and “literally got out of town right before they shut the whole country down,” recalls the 34-year-old vegan rapper, who has performed for the Obamas and is known as the father of eco-hip-hop. “It was scary.”
Suddenly sidelined at his metro Denver home with his wife, Alkemia Earth, a plant-based lifestyle coach, and three daughters, Vita struggled to pivot. Eventually, he accepted that he would need to stay put and, as the saying goes, bloom where he was planted.

Vita has mailed out more than 20,000 packets of his kale, beet and arugula seeds to urban farmers across the country. Rachel Woolf for KHN
He and his wife launched an impromptu campaign: mailing out thousands of the more than 42,000 packets of kale, beets and arugula seeds that he’d planned to sell at his shows, all emblazoned with his likeness and the QR code to hear his digital album. Continue reading →
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