Getting to one trillion trees planted will happen one tree at a time, requiring many helping hands in many places. The round hunk of granite in the photo above reminds me each day that even with a good plan and strong motivation, hurdles are always on the horizon. This morning, as hurricane Iota moves on from Central America, and we can see that the sun still rises in the east, Organikos is now in its sophomore year. Freshman year started auspiciously enough with the Brunca farm visit that completed our selection of one dozen coffees to offer in the Authentica shops.
Our first hurdle came when Costa Rica’s airports closed in March of this year. By the time they partially re-opened in August we were already jumping the hurdle. Our mission is to plant as many trees as we can. On the land that Organikos has right now, that means a few thousand trees. And we are well on our way to completing that mission based on sales during freshman year, hurdle notwithstanding. Many have been inspired to pivot and selling online is not our course correction. Organikos will continue its plan to acquire more land to regenerate more bird habitat; that will require exponential growth, relative to freshman year. We are also now planning to allocate funds for regeneration on land owned by others, leveraging currently limited resources into more trees planted. We will announce the first collaboration in these pages pronto.