We will continue sharing news stories and sharing anecdotes from our daily work lives that reflect Raxa Collective’s orientation to Community, Conservation & Collaboration. Those “3C’s” have been essential ingredients of La Paz Group’s work since the beginning, which is how they became the focal points of Raxa Collective. We have also had Sense & Sensibility as watchwords in our company for the last 16 years or so, and that will not change.

One thing we have not done, to date, is use our communications platform directly for commercial purposes. Which is odd. For the entire two decades of our work we have claimed entrepreneurial conservation as our mission, which was a direct outgrowth of the research from my doctoral dissertation, which was based on rich historical data–qualitative and quantitative–stretching from the late 19th Century to the late 20th Century. If there is value in the conservation of nature or culture, then we must name that value, and under certain circumstances commercialize based on it.

We have been thinking about that lately as we were planning the migration of Raxa Collective’s communications platform here into La Paz Group’s. We were being “polite” for five full years, not letting commercialism creep in here, but shame on us if we continue being polite versus practical. We will, of course, practice our trade with taste. Wait for it.