We are all used to looking at guidebooks to learn more about a country before we visit – but how often do we stop and think about the things we can’t see there anymore? We’ve created Unknown Tourism, a series of vintage-style travel posters to commemorate some of the wonderful creatures we’ve lost, and are in danger of forgetting.

We try to be glass half full, so we will wait and see where this campaign (click the banner above) is going. I am drawn to anything that raises awareness of the need for conservation. It helps that the illustrations are evocative. Bravo to Expedia UK for thinking outside the box and making it look good.

But a travel company highlighting extinction to encourage travel is certainly going to strike some as problematic. Even there, I say bravo to them for taking a step in an unusual direction, and I hope it leads somewhere meaningful (as opposed to just attractively intriguing). Continue reading →