If you’ve read “Cradle to Cradle” and you come here regularly, chances are you’ll be as excited as I am to learn about the sequel : ‘The Upcycle”.

10 years ago William McDonough and Michael Braungart published one of the most important environmental manifestos of our time.

Based on biomimetics, Cradle to Cradle design is an approach to the design of products and systems. It models human industry on nature’s processes viewing materials as nutrients circulating in healthy, safe metabolisms. The book states that:

“All products can be designed for continuous recovery and reutilization”.

Every product can and should be conceived with the reuse of its materials in mind and every material can and should be conceived to be used again. Just like in nature, nothing goes to waste.

If you have not read it, McDonough’s TED talk Cradle to Cradle design will probably make you want to give it a go.

In their newest book  The Upcycle: Beyond Sustainability – Designing for Abundance,  McDonough and Braungart go further than ‘Cradle to cradle’ saying that we should be ambitious about our role on this planet.

“Industry can do better than “do no harm”: it can actively improve everything with which it comes into contact.” Continue reading →