Ecosia

Consider Switching Your Search Engine

/ Crist Inman / Leave a comment
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Christian Kroll was inspired to change the direction of his life after travelling through India

I remember testing Ecosia in 2013, when we were based in India. For some reason I no longer recall it did not remain my default search engine then. But after reading again about it now–and more about its founder’s ideas and expectations, and most importantly his actions–I was intrigued enough to do another test. Not exhaustive, but I compared the search results on Ecosia versus Google for a bunch of words and phrases that are of interest to me. Since Ecosia is connected to Bing I did not need to compare those results. Result? I have just made Ecosia my default search engine, for the reasons Mr. Kroll expected I would. And if for any reason I decide to switch back, this time I will report why here. But I do not expect to. This is an attempt to be consistent with my own expectations. Thanks to Suzanne Bearne for bringing this/him back to my attention:

The search engine boss who wants to help us all plant trees

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It supports 20 tree-planting projects in 15 different countries. Photo: JOSHI GOTTLIEN.

The BBC’s weekly The Boss series profiles different business leaders from around the world. This week we speak to Christian Kroll, the founder and chief executive of internet search engine Ecosia.

Christian Kroll wants nothing less than to change the world.

“I want to make the world a greener, better place,” he says.

“I also want to prove that there is a more ethical alternative to the kind of greedy capitalism that is coming close to destroying the planet.” Continue reading →

Search Well, Do Good, Avoid Not Being Evil

/ Crist Inman / Leave a comment

The big guns of the tech world have the financial weight to reinvest in new services, but can startups give them a run for their soul?

I have not tested it yet, but there is a new, alternative search engine worthy of checking out. Click the image above to go to the Guardian story about would-be giant-killing do-gooders (or is it giant-killing would-be do-gooders?):

A new breed of internet startup is taking on the big guns of the tech world. Seeking to capitalise on consumer disillusionment with the established order in the wake of headlines about tax-dodging, personal data profiteering and poor factory conditions, these startups represent the radical face of the internet.

Unusually for a tech company, however, it is not technological innovation that gives them their unique selling point. Rather it is the promise to do social and environmental good.

“They started with decent values – Google and Apple,” says Christian Kroll, founder of Ecosia, an eco-conscious search engine based in Berlin. “They wanted to build something that improves the world. But as soon as you become a public company, shareholders exert influence.” Continue reading →