“I just want to say one word to you. Just one word….Plastics” *

Yes, Plastics.  That ubiquitous, universal petroleum product that no one but a Hottentot can pass a day without touching.

It’s impossible to conceive of a world completely devoid of plastics, but we certainly can conceive of alternatives to at least some of its uses.  Forums such as Fortune’s Brainstorm Green bring together innovators and day dreamers with tangible results.

Eben Bayer and Gavin McIntyre, co-founders of Ecovative Design, aren’t much older than Benjamin Braddock *  was when he received that erstwhile advice. Continue reading