The old joke that begins “waiter, there is a fly in my soup” was already stale. Now it is long past its sell-by date. We have been selling this protein bar, made in Costa Rica, for long enough now to say without reservation: insects are not repellant. These bars compete alongside dozens of other snack products we offer, and have become a surprise best-seller.

I had expected occasional curiosity-driven sales, but instead they have outsold more established protein bar brands and other snack options. Insects have already earned more respect as a food source than I had imagined. Thanks to the Guardian for this partial explanation of the phenomenon, and its potential:

A bug’s life: inspecting the produce at Ÿnsect’s lab. Photograph: Reuters

If we want to save the planet, the future of food is insects

Fried crickets on the school menu, milk made from fly larvae and mealworm bolognese for dinner? These are the environmentally friendly meals we can look forward to. Bon appetit!

My first attempts at feeding insects to friends and family did not go down well. “What the hell is wrong with you?” asked my wife when I revealed that the tomato and oregano-flavoured cracker bites we had been munching with our G&Ts were made from crickets. Continue reading →