The wooden block is probably one of the simplest and most played with toys. However, this iconic block did something unexpected: it has been promoted amongst the complex toys of this generation and sure to last for many generations. With a little entrepreneurial conservation, Tegu has created a block that surpasses most expectations of a toy. It is educational and stimulates children’s creativity and unscripted play (as I mentioned in one of my previous posts), is heirloom quality, helps the planet and its citizens, and is so much fun that adults sneak off and play with them.
Tegu’s magnetic blocks are built to leave a legacy. They are complex, yet they don’t require any batteries or instruction manuals, just an imagination. The uniqueness of this toy is not just the functional (and inaccessible to children) magnet, but the series of events that follow each block purchase, called the Tegu Effect. Tegu gives every buyer the choice to either donate dozens of trees or donate schooldays for Honduran children. But it is not only the environment and children that benefit; as Tegu grows, the company creates living wage jobs for the Honduran factory workers, and with 65% of the population living currently below the poverty line Tegu offers the people a great opportunity. Continue reading