Color is quite possibly the most strategic tool a designer can use to breathe life into a concept.

And it comes as no surprise to the RCDT that used effectively and responsibly, color can transform an existing space more powerfully than any other single alteration. But it is important to realize that color does not exist as an object in itself; rather color is the relationship between light and an object, producing a condition that is unique and inherent to a specific material. As pure white light from the sun reaches a material’s surface, various light frequencies are either absorbed or reflected causing our visual perception to interpret the surface as a certain color. Thus color is actually a very scientific narrative between light, a surface, and our eyes.

This post could delve very deeply into the science of color and those factors that cause us to perceive what we do, but the scenery of India is far too inspiring to diminish it to wavelengths. Instead I dedicate this post to the basic and simple application of color, what it is, and why it is one of the things that makes India one of the most beautiful places on our earth. Continue reading →