Shop on the Water

Kerala’s Backwaters may be the only home to certain cultural items such as the snakeboat races and the traditional Kettuvalam houseboats, but they are also host to universal waterway phenomena. There is the mandatory bounty that nature provides in the form of distinct and delicious fish and crustaceans, not to mention the huge swathes of coconut palms that grow naturally. Acres and acres of rice paddies are cultivated at below sea level – a feat not unique of Kerala. But in today’s universal culture of rapid globalization, few areas are content with being entirely self-sufficient. So what do the residents of the Kerala Backwaters do if they can’t grow or forage a supply they want? The strips of land are too remote and inaccessible for a  run-of-the-mill supermarket to be profitable, let alone practical. As usual, Kerala folks have come up with a creative yet simple solution to the problem of accessibility and functionality – a floating supermarket.

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