Raxa Collective does not have any in-house physicists but we are determined to keep up with the Joneses on matters of interest like footprints.  We think about footprint in as many ways as possible in addition to our preferred venue, travel. In recent years that includes thinking about the footprint of the tool we take for granted as essential to our work: the internet. 

So the video clip above came to our attention and for some reason it immediately seemed to have the air of either the merely humorous or of clever hucksterism (or both) about it.  But without physics, no saying why that was the reaction.  Until reading the comments under the video (watch the video in youtube to see those comments).  There is something to be said for that crowd-sourcing thing…