There is a clear link between the focus of this article (click the image to the right to get it) and themes we care deeply about on this site.

It provides a meaningful review of how consumer spending holds the key to a more sustainable economic value chain–which sounds obvious when stated so bluntly but the article also demonstrates that it is not as easy as it sounds.

Otherwise, we would have made more progress than we have by now.

We, meaning those working on this site; we meaning those working in other entrepreneurial conservation endeavors; we working in mainstream commercial jobs, journalism, public sector and NGO jobs.

There is no spoon full of sugar to help this medicine go down.