Bougainvillea flowers are very common and popular in the Western Ghats of India. This beautiful plant thrives in both dry and humid climates, making them a popular ornamental in numerous parts of the world.  The flowers attract butterflies and other nectar eating insects and birds, as well as being the food plants for moth as well. In Kerala local people grow bougainvillea at home as it is a pest-free plant with a color palette for any garden.