From the innovators who get paid to think outside the normal boundaries, and who brought us the disposable cup above, the website explains what they do in general and what they did in this case:
Sardi Innovation is an Outsourcing Business Innovation Center.
Cookie Cup, “Sip the cofee then eat the cup” The cookie cup is made of pastry that is covered with a special icing sugar that works as an insulator making the cup waterproof and sweetening at the same time.
Cookie Cup [has collected] very important Awards in Ecology, Marketing, Business Strategy and Design sectors.
Organikos 
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