Ig Nobel Prize Winner Dr. Elena Bodnar demonstrates her invention (a brassiere that can quickly convert into a pair of protective face masks) assisted by Nobel laureates Wolfgang Ketterle (left), Orhan Pamuk, and Paul Krugman (right). Photo credit: Alexey Eliseev, 2009 Ig Nobel Ceremony

Further to the theme started with reference to the book, now:

The 2012 Ig Nobel Prize Winners

Winners were announced and awarded on Thursday night, September 20. The ceremony was webcast live. For more information, check the ceremony page.

PSYCHOLOGY PRIZE: Anita Eerland and Rolf Zwaan[THE NETHERLANDS] and Tulio Guadalupe [PERU, RUSSIA, and THE NETHERLANDS] for their study “Leaning to the Left Makes the Eiffel Tower Seem Smaller”

REFERENCE: “Leaning to the Left Makes the Eiffel Tower Seem Smaller: Posture-Modulated Estimation,” Anita Eerland, Tulio M. Guadalupe and Rolf A. Zwaan, Psychological Science, vol. 22 no. 12, December 2011, pp. 1511-14.

ATTENDING THE CEREMONY: Tulio Guadalupe. [NOTE: Two days after the ceremony, Anita Eerland and Rolf Zwaan will marry each other, in the Netherlands.]

PEACE PRIZE: The SKN Company [RUSSIA], for converting old Russian ammunition into new diamonds.

ATTENDING THE CEREMONY: Igor Petrov

ACOUSTICS PRIZE: Kazutaka Kurihara and Koji Tsukada [JAPAN] for creating the SpeechJammer — a machine that disrupts a person’s speech, by making them hear their own spoken words at a very slight delay.

REFERENCE: “SpeechJammer: A System Utilizing Artificial Speech Disturbance with Delayed Auditory Feedback“, Kazutaka Kurihara, Koji Tsukada, arxiv.org/abs/1202.6106. February 28, 2012.

ATTENDING THE CEREMONY: Kazutaka Kurihara and Koji Tsukada

NEUROSCIENCE PRIZE: Craig Bennett, Abigail Baird, Michael Miller, and George Wolford[USA], for demonstrating that brain researchers, by using complicated instruments and simple statistics, can see meaningful brain activity anywhere — even in a dead salmon.

REFERENCE: “Neural correlates of interspecies perspective taking in the post-mortem Atlantic Salmon: An argument for multiple comparisons correction,” Craig M. Bennett, Abigail A. Baird, Michael B. Miller, and George L. Wolford, 2009.
REFERENCE: “Neural Correlates of Interspecies Perspective Taking in the Post-Mortem Atlantic Salmon: An Argument For Multiple Comparisons Correction,” Craig M. Bennett, Abigail A. Baird, Michael B. Miller, and George L. Wolford, Journal of Serendipitous and Unexpected Results, vol. 1, no. 1, 2010, pp. 1-5.

ATTENDING THE CEREMONY: Craig Bennett, Abigail Baird, Michael Miller, and George Wolford

(for the other amazing prize-winners, go here)