What do we love most about this?  The evidence that two brothers can work together effectively, pursuing a common dream; check. The commitment of two brothers to a craft, elevating it to a new level; check. The artisanal beards; enough already. It is about the brothers as much as anything else, and worth a few minutes of your time.

If you want to learn about the Masts, their approach to chocolate, and about their company, click the video above or here for the About page of their website, which includes more vimeos (note to Raxa Collective: are we using too many words and not enough video?).  But do yourself a favor and click here for the ever-superb Jessica Harris’s conversation with these two brothers on her entrepreneurship-focused podcast called From Scratch:

Artisanal chocolate has experienced a revolution, especially in the United States; but only a handful of producers actually go through the entire process of producing chocolate from the bean. Michael and Rick Mast were the first culinary craft men in New York City to make the “bean to bar” unchartered chocolate journey.  The two brothers from Iowa decided to walk away from their respective careers in film and music to start a simple, nostalgic chocolate company in Brooklyn dedicated to American Craft Chocolate.

The Mast brothers talk to Jessica about their resourceful approach to building their chocolate business, from scratch.

Click here or the image below to go to their online shop if this inspires you to buy some Mast Brothers chocolate.