We are thinking of the awesome folks at Thought Factory Design today as we review stationary for Spice Harbour, menu layouts for 51, and the logo for a new property we have recently accepted responsibility for (more on which when that logo is ready). They are members of our community with whom we collaborate more than just about anybody. They definitely get our commitment to conservation, and strengthen our ability to creatively pursue solutions.
In their own way they work at entrepreneurial conservation by keeping the rich Malayalam design tradition alive and evolving. Among other things we like about them, TFD is a font-centric firm so they constantly offer us new ways to both distinguish between and harmonize among our various projects just by the use of a font design. So, our link to this video is our happy 10th birthday (please click though to like them as we like them) tribute to them for all they have done for us:
A Font Is Born: Inside the Creative Process of Hoefler and Frere-Jones
The creators of some of the most memorable type faces in recent history discuss the inner workings of a type foundry.
Organikos 
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