September 27th is World Tourism Day! As the UNWTO Secretary-General Taleb Rifai said in his address this year,
Tourism is a people-based economic activity built on social interaction, and as such can only prosper if it engages the local population by contributing to social values such as participation, education and enhanced local governance. At the same time, there can be no real tourism development if such development damages in any way the values and the culture of host communities or if the socio-economic benefits generated by the tourism sector do not trickle down to the community level.
How will you celebrate today?