Click the image above or to the left to go to the graphic narrative published in the New York Times by Wendy McNaughton, whose website is a treasure chest of visual wit and explanatory power.

I have heard of Pantone before, and probably even their Color of the Year tradition. But until seeing this I never cared enough to understand the meaning behind it.

Now I care. I will not explain why, instead suggesting you take three minutes to see how you respond.

Or maybe I will just hint that for me it has something to do with this panel, not just the words but how they appear on the page, and the communication of how corporate communications can sometimes be tone deaf if not color blind: