James Rebanks had come to my attention twice before. I found him compelling both times but because he was described in shorthand as the tweeting shepherd, my interest waned as quickly as it waxed. Now, after listening to him on a third occasion, and because of his music choices (on a show that illuminates a person beyond their words, through their musical taste), he won my attention back.

Mainly, I was intrigued that he brings his experience to bear in a consultancy that sounds like it has plenty of overlap with our own practice. And once I discovered that he had taken a break from tweeting I decided to venture onto that platform, which I rarely do, to try to understand that part of him better. And that led further afield and allows me to suggest that longform communication suits him better than shortform: