Last week I read an essay explaining the allusive power that human-made objects can have. It got me thinking about St. Kilda. Reading four years ago about that place and its people spurred my imagination sufficiently that the following year I committed to a challenge. The challenge was created by the speed of change impacting travel culture, and the tendency of travel retail to homogenize over time.
Local artisans all over the world were finding their goods displaced in shops oriented to travelers by things made in faraway factories.
Specifically, the commitment was to support local artisans by creating a venue for selling their goods to travelers. Perhaps utopian is a concept too big to apply to this commitment; anyway, maybe the word quixotic is more apt. Authentica offers human-made things for travelers to take home with them, within the context of a travel-retail complex that operates with very different resources and intent.
We understand why the replicas are made, and why people buy them. We refuse to confuse understanding with acquiescence.
The scoop and the bird clip in the image above, two such things I also wrote about two years ago, are examples of local culturally relevant artifacts that we hope will not be outsourced to a factory in another part of the world. The coffee in that image is another example, with a twist. What I like about coffee as a memento is that it is at the intersection of tangible and intangible. It is quintessentially Costa Rican, but once you enjoy the entire bag you no longer possess that thing. As you consume it, it tells you something about Costa Rica. When it is finished you possess a memory of the coffee, and of Costa Rica.