Before moving to Costa Rica in the mid-1990s I was working for a few years at a desk with images like the one above taped to the walls around the desk, and postcards from the previous century, like the one to the right, scattered about for inspiration.
On the desk were drafts of a dissertation whose summary, on page 131, states: “…the results of the first hypothesis suggest that lodging firms in a tourism destination, such as Niagara Falls, should be directly involved with the strengthening and support of the institutional environment in which they operate.”
In other words, if you benefit from nature for your livelihood one of your best investments will be in building and strengthening institutions that protect nature. It may now sound like stating the obvious, but Nobel laureate economists made claims to the contrary that were treated as gospel truth twenty five years ago.
So 132 pages, not including bibliography, were used to make the point. Ever since, members of our team have wondered whether it could be summed up more simply. Meeting recently with graphic designers to discuss how to communicate more effectively about Organikos, we think now maybe the answer is yes.
When we saw this hand and tree side by side in that meeting, we had a reaction that was related to what the graphic designer intended, but not exactly.
Whatever his precise intent was, someone’s mouth opened and blurted out: Yes! Nature is in our hands. And so we have come upon a way to say a little more simply what Organikos means in addition to what Organikos does.