Puzzling Palm Positivity

I saw this photo while skimming the headlines in the Environmental News section of the Guardian’s website. I have been skimming that section most mornings since July, 2011. Out of 3,000+ times skimming and always finding at least one news story to click through to read, today was the first time I ever clicked on an image that I could see was part of a paid advertisement. I landed on a screen filled with this:

Our Palm Positive Plan

Mars is on a journey to transform how we source palm oil.

Today palm oil is used in more than half the world’s packaged goods, across both food and personal care items. And, when produced sustainably, palm can deliver value through the entire supply chain. But, the old way of doing things – buying the lowest cost commodities – just won’t do if we are to address and ultimately fix a broken supply chain. As buyers, we have an opportunity to drive social and environmental change that can make things better for people and for the planet that we share.

Our ‘Palm Positive Plan’ aims to deliver 100% deforestation-free palm oil by the end of 2020 and advance respect for human rights across our suppliers’ extended supply chains.

There was a bit more text after that, followed by more images with boldface messages:

I have replicated as best I can what I saw, including the links to the messages embedded behind each of the images. The images of palm plantations are so pretty. The messages are so positive.

I am puzzled.

Palm?

Positive?