Puzzling Palm Positivity

Palm-Full-Width-3

I saw this photo while skimming the headlines in the Environmental News section of the Guardian’s website. I have been skimming that section most mornings since July, 2011. Out of 3,000+ times skimming and always finding at least one news story to click through to read, today was the first time I ever clicked on an image that I could see was part of a paid advertisement. I landed on a screen filled with this:

Mars1

I have replicated as best I can what I saw, including the links to the messages embedded behind each of the images. The images of palm plantations are so pretty. The messages are so positive.

I am puzzled.

Palm?

Positive?

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