Look, Smell, Taste, Don’t Waste

Catchy. Effective? We will see.  Thanks to the Guardian for this view on a UK initiative to reducing food waste at home:

Cut food waste at home by sniffing and tasting, urges new campaign

National government-backed initiative will replace ‘use by’ with ‘best before’ and urge people to judge for themselves

Worried about whether the yoghurt, milk and cheese sitting in your fridge is still safe to eat? Rather than rely on the misleading “best by” date stamped on the side, perhaps its time to “sniff and taste” your staple foods.

That’s the aim behind a new initiative to fight the UK food-waste mountain, by reducing the amount thrown away in the home.

Leading UK dairy and food brands are joining forces to roll out new on-pack messaging to persuade shoppers to be guided by their own senses, given that many foods which have exceeded their “best by” date are still safe to consume weeks and even months later.

In the first co-ordinated move of its kind involving the food industry, nearly 30 major brands are supporting the “Look, Smell, Taste, Don’t Waste” campaign being launched on Tuesday by the food-waste-reduction app Too Good To Go.

It will see brands switching date stamps from “use by” to “best before” on products with flexible consumption dates, such as yoghurt and dried packaged goods, including instant coffee and oats; and “best before” labels are set to be removed from long-lasting foods such as salt…

Read the whole story here.

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