Can Forests Be More Profitable Than Beef?

Cattle ranches have ruled the Amazon for decades. Now, new companies are selling something else: the ability of trees to lock away planet-warming carbon.

The residents of Maracaçumé, an impoverished town on the edge of the Amazon rainforest, are mystified by the company that recently bought the biggest ranch in the region. How can it possibly make money by planting trees, which executives say they’ll never cut down, on pastureland where cattle have been grazing for decades?

“We are killing pasture that a lot of farmers need,” said Josias Araújo, a former cowboy who now works in reforestation, as he stood on a patch of soil he was helping to fertilize. “It’s all strange.”

The new company, which is also Mr. Araújo’s new employer, is a forest restoration business called Re.green. Its aim, along with a handful of other companies, is to create a whole new industry that can make standing trees, which store planet-warming carbon, more lucrative than the world’s biggest driver of deforestation: cattle ranching.

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