In the mid-1990s I moved with Amie and our two sons Seth and Milo from Ithaca, NY in the USA to Costa Rica for my first post-Ph.D. venture, working with the governments and business leaders in each country of Central America.  The project combined a few then-young strategic and economic development models–competitiveness, economic clustering, and sustainable development–with several of their luminary proponents from Harvard Business School and at the Harvard Institute of International Development.  My job was to take those ideas and apply them to my area of expertise as a newly minted Ph.D. from Cornell University.

Sustainable Tourism Development was the terminology applied to this hybrid. In 1996, the third country in my regional rotation was El Salvador, after Costa Rica and Nicaragua. I have not had reason to think of El Salvador lately, but a nearly-lost article in my to-read-later folio popped out today:

Aida Batlle is a fifth-generation coffee farmer and a first-generation coffee celebrity. On the steep hillsides of the Santa Ana Volcano, in western El Salvador, she produces beans that trade on the extreme end of the coffee market, where a twelve-ounce bag may cost twenty dollars or more and comes accompanied by a lyrical essay on provenance and flavor. These beans have made Batlle an object of obsession among coffee connoisseurs and professionals–the coffee equivalent of a European vigneron–and she is willing to play the role, if it helps raise coffee’s status. Continue reading →