This review, thanks to Ghaith Abdul-Ahad, has my attention on The Coffee-Flavored American Dream of a young man with about as improbable a mission as I can imagine. Returning to the coffee fields of Costa Rica’s Tarrazu region in a few days, I also plan to cross the Central Valley to see the latest mission accomplished of another coffee dreamer, the choice of Dave Eggers for his latest book topic is much appreciated.
A few years ago I traveled with a group of friends from the southern Yemeni port city of Aden to the capital of Sanaa in the north, taking the long coastal road that twists and curves around the bulge of Yemen’s southernmost tip. After passing the Bab el Mandeb strait, the road stretches along the seashore. Under a clear bright sky, the waters of the Red Sea shimmered and the sand glowed a warm ocher, the monotony interrupted only by an occasional fisherman’s shack, a small nomadic settlement or a bleached one-room mosque. Flat-topped trees looming in the distance suggested an African landscape.
Ahead of us lay the port of Mokha, or Al-Mukha in Arabic, where from the 15th century onward ships set sail with precious Yemeni coffee bound for Istanbul, London, Amsterdam and eventually New York — so much coffee that the word “mocha” became synonymous with it. Continue reading












14 years ago, the word organikos crept into my vocabulary. My family’s company had recently been transformed from an advisory service to a management company. They were one year into the process of establishing protocols for “hospitality with sense and sensibility” and some generalizable principles for entrepreneurial conservation.
There were small experiments over the years since then, starting with a single estate coffee from Costa Rica’s Tarrazu region; then wine from the Croatian island of Hvar; then monsooned coffee from the Malabar coast of India.














