For all of the challenges facing the Gulf Of California region ecologically, global trends in sustainable tourism offer potential solutions. Broadly speaking, the mass tourism model propagated on the most accessible coastal regions of the world—particularly those visited by European and North American travelers—has been challenged by this alternative model.
Still, the mass tourism model has its advocates, in Mexico as in other parts of the world, and creeps into the planning models of destinations where sustainable development is the nominal platform. This happens because for at least half a century the notion of success or failure in tourism development has been defined according to this older model. If WWF is to have an effective strategy for conservation in the GOC region, then a clear definition of competitiveness vis a vis sustainability must be established.
Those words opened the first draft of a report submitted four years ago . Continue reading

















