Plants, Meat & New Food

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Thanks to the Guardian for a bit more insight into one of our favorite topics of the last year or two:

Plant-based meat could create a radically different food chain

Meat no longer has to be murder

A journalist walks into Honest Burgers, a small chain of restaurants in Britain. Mindful of the carbon emissions that come from raising cows, he orders a plant-based burger. It tastes convincingly beefy, at least when encased in a brioche bun and loaded with vegan Gouda and chipotle “mayo”. Continue reading

Impossible Made Possible By Pat Brown

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“Our whole focus is on making products that deliver everything that meat lovers care about,” said Pat Brown, the chief executive.  Matt Edge for The New York Times

We were waiting patiently for this day to come. Impossible has had our attention for a couple years now, but who knew when it would go really big? The time is now:

Behold the Beefless ‘Impossible Whopper’

Burger King is introducing a Whopper made with a vegetarian patty from the start-up Impossible Foods. The deal is a big step toward the mainstream for start-ups trying to mimic and replace meat.

OAKLAND, Calif. — Would you like that Whopper with or without beef?

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An Impossible Foods burger on the grill at the company’s headquarters in Redwood City, Calif.CreditJason Henry for The New York Times

This week, Burger King is introducing a version of its iconic Whopper sandwich filled with a vegetarian patty from the start-up Impossible Foods.

The Impossible Whopper, as it will be known, is the biggest validation — and expansion opportunity — for a young industry that is looking to mimic and replace meat with plant-based alternatives.

Impossible Foods and its competitors in Silicon Valley have already had some mainstream success. The vegetarian burger made by Beyond Meat has been available at over a thousand Carl’s Jr. restaurants since January and the company is now moving toward an initial public offering.

White Castle has sold a slider version of the Impossible burger in its 380 or so stores since late last year. Continue reading