Welcome to the age of ‘organic’ being the marketing appeal of food production, design, crafts, consumer goods, and more. With it being a coveted USP and given the large planning and effort that go into taking the organic route, you might as well tell everyone who has a moment to listen. And that’s precisely what French organic food retailer Biocoop is doing. And doing it with a creative difference – rather than investing in commercials and monstrous hoardings, the company and its agency Fred & Farid Paris decided to make the medium their message. Marshall Mcluhan, you’d be proud! Organic by business and eco-friendly in their ad campaign, Biocoop’s message is crystal clear.