The Miniature Science series of ads, created last year by the very talented folks at BBDO on behalf of their client ExxonMobil, are snappy.
By now most people who pay attention to climate science are aware of ExxonMobil’s active role in creating doubt about the emerging facts that their own scientists established about mankind’s impact on climate. In addition to actors like that giant petrochemical company, there are also behind-the-scenes, complicit creatives who have provided essential messaging to strengthen the deception. In a new essay, Bill McKibben turns his attention to those folks, and expects accountability:
If money is the oxygen on which the fire of global warming burns, then P.R. campaigns and snappy catchphrases are the kindling. Illustration by Lia Liao
When “Creatives” Turn Destructive: Image-Makers and the Climate Crisis
Past sins are past no more: an overdue historical recalibration is under way, with monuments being pulled down, dorms renamed, restitution offered. People did things, bad things; even across the span of centuries, they’re being held to account, and there’s something noble about that. The Reverend Robert W. Lee IV, for instance, recently backed the removal of his famous ancestor’s statue from Richmond, Virginia. The memorial, he wrote, “is a hollow reminder of a painful ideology and acts of oppression against black people. Taking it down will provide new opportunities for conversations, relationships and policy change.” Such a response raises an uncomfortable question: What are we doing now that our descendants will need to apologize for? Might we be able to get ahead of the sin this time? Continue reading
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