Most Eco-friendly Ad Campaign Ever?

French organic food retailer Biocoop claims to have come up with the most eco-friendly campaign ever. PHOTO: AdWeek

French organic food retailer Biocoop claims to have come up with the most eco-friendly campaign ever. PHOTO: AdWeek

Welcome to the age of ‘organic’ being the marketing appeal of food production, design, crafts, consumer goods, and more. With it being a coveted USP and given the large planning and effort that go into taking the organic route, you might as well tell everyone who has a moment to listen. And that’s precisely what French organic food retailer Biocoop is doing. And doing it with a creative difference – rather than investing in commercials and monstrous hoardings, the company and its agency Fred & Farid Paris decided to make the medium their message. Marshall Mcluhan, you’d be proud! Organic by business and eco-friendly in their ad campaign, Biocoop’s message is crystal clear.

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WED 2013: Europe dumps fish dumping

WED 2013 - Raxa Collective

On June 5, we’ll celebrate World Environment Day. This year UNEP focuses on the theme Food waste/Food Loss. At Raxa Collective we’ll be carrying out actions and sharing experience and ideas. Come and join us with your ideas and tips to preserve foods, preserve resources and preserve our planet.

www.fishfight.net

…and about 80 per cent of Mediterranean stocks and 47 per cent of Atlantic stocks are overfished. It may seem rather odd but the European Union’s policy to avoid overfishing consists in tossing dead fish back in the sea if a fleet exceeds its quota.

For decades industrial fleets have been subsidised to plunder the European waters working under the rules of the  Common Fisheries Policy devised in the 1970s. And the rule of ‘discards’ has been let’s say counter-productive in reviving the fish stock. The practice allows fleets to net quantities of fish exceeding their quota, then simply throw any unwanted dead fish overboard.

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