HowGood, an independent research organization based in New York City, may have answers for the food industry’s many scales of sustainability. PHOTO: ucla.edu

Are you a conscientious shopper? Do tags of ‘organic’, ‘locally sourced’, ‘homegrown’, ‘all-natural’, etc easily sway you and your shopping cart? Got questions that can better aid your shopping choices? Then HowGood is where you should stop by before you head to the check-out counter.

But if one apple touts organic certification, and an adjacent apple boasts local sourcing, which green reigns supreme? And what grocery store offers the singular scale for weighing the overall benefits? HowGood, an independent research organization based in New York City, has toppled the food industry’s many scales of sustainability to answer these questions through a more nuanced, easy to understand system.

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