Because Every Vegetable Deserves Love

"Cosmetically challenged" farm produce make for tons of  food waste globally. PHOTO:  JCPestano/Shutterstock)

“Cosmetically challenged” farm produce make for tons of food waste globally. PHOTO: JCPestano/Shutterstock)

If you live in Berkeley, Oakland, and Emeryville, often find yourself complaining about high pricing of groceries, this is for you. Above bring fruits and vegetables to you at economical rates, this start-up is concerned with the noble business of minimizing food waste. How they do it – by collecting rejected asymmetrical farm produce and shipping 10-14 pounds of oddball deliciousness to your doorstep, and it’ll only cost $12.

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Strawberry – Munnar

Strawberries belong to the family Fragaria ananassa, a genus of flowering plants in the rose family or Rosaceae.  The popular fruit are cultivated worldwide. Continue reading

Mysore Fruit Market

Photo credit: Ramesh Kidangoor

One of the most colorful and oldest fruit markets in India, Mysore Fruit Market is famous for the freshness and purity of the produce available here. Just off the city’s main thoroughfare, this market is used by the locals daily. Continue reading

Sour Cherry

The Sour Cherry is a tree in the Rosacease family found in the high ranges of Kerala, a state famous for its fruits. The fruit is small and fleshy, ranging from rose to a deeper red colour. They are popular for making jams, desserts and other culinary purposes. The fruits are also used for medicinal purposes as they are low in cholesterol and rich in fiber and vitamin C. Continue reading