Water Bottles into Fleece

 

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Plastic bottles from GM plants are turned into insulation for jackets. Source: General Motors

Converting to a Closed-loop business model from an Open-loop model presents its challenges, but General Motors (GM) is a good case study of a corporation that is making progress in the closed-loop direction. GM has a zero-waste agenda which encompasses a variety of recycling programs that uphold their claim:

In recent years, the company added used water bottles to its kit of raw materials. Two million water bottles, many of which are from Flint, have been recycled into three products, which include engine covers for the V-6 Chevrolet Equinox, air filters for 10 GM plants, and coats for the homeless through a partnership the company has with a Detroit nonprofit. Through this recycling program, GM says it works with a total of 11 organizations while boosting its waste diversion efforts.

[The] challenge the automakers face in using recycled products for parts is whether they can maintain the same quality and strength of conventionally made materials.

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