
Tim Brooks, Lego’s vice president for environmental responsibility, says the company emits about a million tons of carbon dioxide each year. Credit Carsten Snejbjerg for The New York Times
For a company, and a product, that has been a part of so many lives for so long–and especially one whose name means to play well, it is still a shock to be reminded of their carbon footprint. And three years after first reading about their commitment, it is good to read details of their plan and progress:
Lego Wants to Completely Remake Its Toy Bricks (Without Anyone Noticing)
At Lego, petroleum-based plastics aren’t the packaging, they’re the product — and the bricks making up these dinosaurs have barely changed in more than 50 years. Credit Carsten Snejbjerg for The New York Times
BILLUND, Denmark — At the heart of this town lies a building that is a veritable temple to the area’s most famous creation, the humble Lego brick. It is filled with complex creations, from a 50-foot tree to a collection of multicolored dinosaurs, all of them built with a product that has barely changed in more than 50 years.
A short walk away in its research lab, though, Lego is trying to refashion the product it is best known for: It wants to eliminate its dependence on petroleum-based plastics, and build its toys entirely from plant-based or recycled materials by 2030. Continue reading



What about stone toys?