
Tony Konecny, the head of coffee operations at Locol, outside the branch in the Watts neighborhood of Los Angeles. CreditEmily Berl for The New York Times
We have no reason to debate the logic of a more reasonably priced cup of quality coffee:
Has Coffee Gotten Too Fancy?
By
LOS ANGELES — The $1 cup of coffee is divisive, as drinks go.
For some, it’s a staple of the American morning: a comforting routine, a good deal. Anything that costs more than $1 is needlessly expensive, a waste of money — the coffee from a deli, diner or doughnut cart is all you need to start the day. For others, the $1 cup is suspiciously cheap. Maybe it tastes bad, or its production does harm to the land and is unfair to laborers. If you have to pay more, then that is probably a reflection of a drink’s true cost. Continue reading