INGO MECKMANN/PIAGGIO FAST FORWARD

Sometimes it makes more sense to look at a design rather than read about it. This story is in itself interesting (thanks to Wired) and that is because of the combination of the history of Piaggio and the character at the center of the design story:

IN THE SUMMER months of 2015, Jeffrey Schnapp and a few of his colleagues started collecting rideables. The hoverboard craze was in full swing, and OneWheels and Boosteds were showing up on roads and sidewalks. Schnapp and his co-founders rode, drove, and crashed everything they could find. For Schnapp, a Harvard professor and longtime technologist with a shaved head, pointy goatee, and a distinct Ben Kingsley vibe, this was market research. Continue reading →