The last time potholes really had our attention was almost three years ago, when Russian ad agency Voskhod painted local politicians’ faces around garish potholes in the town of Yekaterinburg. Over the years and particularly during our stay in India, bumpy rides have come to be a way of life. There’s the initial irritation over a wheel jumping into a hole, some amount of cursing the government for not getting around to fixing them, and then resignation – this has almost come to be a ritual. But when we happened to chance upon Chicago-based Jim Bachor’s ‘art-titude’ towards potholes, it was pleasant to see how the issue had become apolitical in that it did not scream for attention from the government. Instead, the passive activism appears more of a manifestation of citizen ownership. And, a good sense of art and humor.
Organikos 