Ather Energy’s e-scooter – S340 – is powered by a battery that charges within an hour
India is the world’s second largest market for two-wheelers, and more than 14 million two-wheelers were sold last year. But electric scooters, so far, aren’t too big a part of that pie. When electric two-wheelers were first introduced nearly a decade ago, companies were betting big. They had a brief honeymoon period between 2008 and 2010, with sales more than doubling during that time. But all that dwindled once the government slashed its Rs22,000 ($346) subsidy for lithium battery packs in 2012. From selling 100,000 units two years ago, sales plunged to 21,000 units by 2014. But Ather Energy is bent on revising the trend.
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